Marketing Management- MM12

Offered at the Following Campuses

  • Online
  • Valdosta Campus

Program Overview

The Marketing Management Diploma program is designed to prepare students for employment in a variety of positions in today's marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing management. Graduates of the program receive a Marketing Management diploma with specializations in marketing management, entrepreneurship, retail management, e-business, and social media.

Entrance Requirements

*Submit a completed application and application fee;    
 
*Be at least 16 years of age;    
 
*Submit official high school transcript or GED transcript;   
  
*Submit official college transcripts, if applicable;     
 
*Present acceptable SAT or ACT scores taken within the last 60 months, or acceptable COMPASS or ASSET scores taken within the last 60 months. Documentation on a college transcript of successful completion of appropriate courses from a regionally accredited college or university may be accepted in lieu of test scores.

Course Overview

Credit Hours
General Education Core (8 - 9 hours)

Prereqs: Diploma Level Reading and Writing Scores OR READ 0097 and/or ENGL 0097 w/ a "C" or better

Coreqs: None

Emphasizes the development and improvement of written and oral communication abilities. Topics include analysis of writing, applied grammar and writing skills, editing and proofreading skills, research skills, and oral communication skills.
3

Prereqs: Diploma Level Math Scores OR MATH 0090 w/ a "C" or better

Coreqs: None

Emphasizes mathematical concepts found in business situations. Topics include basic mathematical skills, mathematical skills in business related problem solving, mathematical information for documents, graphs, and mathematical problems.
Choose One of the Following (2 - 3 hours)

Prereqs: Provisional Admission

Coreqs: None

Emphasizes human relations and professional development in today's rapidly changing world that prepares students for living and working in a complex society. Topics include human relations skills, job acquisition skills and communication, job retention skills, job advancement skills, and professional image skills.
PSYC
1010
3

Prereqs: Provisional Admission

Coreqs: None

Presents basic concepts within the field of psychology and their application to everyday human behavior, thinking, and emotion. Emphasis is placed on students understanding basic psychological principles and their application within the context of family, work and social interactions. Topics include an overview of psychology as a science, the nervous and sensory systems, learning and memory, motivation and emotion, intelligence, lifespan development, personality, psychological disorders and their treatment, stress and health, and social relations.
Occupational Courses (36 hours)

Prereqs: None

Coreqs: Provisional Admission

Introduces the fundamental concepts, terminology, and operations necessary to use computers. Emphasis is placed on basic functions and familiarity with computer use. Topics include an introduction to computer terminology, the Windows environment, Internet and email, word processing software, spreadsheet software, database software, and presentation software.

Prereqs: Program Admission

Coreqs: None

Introduces the basic financial accounting concepts of the complete accounting cycle and provides the student with the necessary skills to maintain a set of books for a sole proprietorship. Topics include: accounting vocabulary and concepts, the accounting cycle for a personal service business, the accounting cycle for a merchandising business, inventory, cash control and receivables. Laboratory work demonstrates theory presented in class.

Prereqs: COMP 1000

Coreqs: None

Provides an overview of digital technology used for conducting business. Students will learn the application of business activities using various digital platforms.

Prereqs: None

Coreqs: None

This course emphasizes the trends and the dynamic forces that affect the marketing process and the coordination of the marketing functions. Topics include effective communication in a marketing environment, role of marketing, knowledge of marketing principles, marketing strategy, and marketing career paths.

Prereqs: None

Coreqs: None

This course introduces the fundamental principles and practices associated with promotion and communication. Topics include: purposes of promotion and IMC, principles of promotion and Integrated Marketing Communication (IMC), budgeting, regulations and controls, media evaluation and target market selection, integrated marketing plans, trends in promotion, and promotion and communication career paths.
MKTG
2090
3

Prereqs: MKTG 1100

Coreqs: None

This course conveys marketing research methodology. Topics include: role of marketing research, marketing research process, ethics in marketing research, research design, collection data analysis, reporting, application of marketing research, and marketing research career paths.
3

Prereqs: None

Coreqs: None

This course introduces professional selling skills and processes. Topics include: professional selling, product/sales knowledge, customer analysis/relations, selling process, sales presentations, and ethics of selling.

Prereqs: None

Coreqs: None

This course introduces the study of contracts and other legal issues and obligations for businesses. Topics include: creation and evolution of laws, court decision processes, legal business structures, sales contracts, commercial papers, Uniform Commercial Code, and risk-bearing devices.
XXX
xxx
Guided Elective
3
Choose One of the Following (3 hours)

Prereqs: Program Admission

Coreqs: None

Introduces organization and management concepts of the business world and in the office environment. Topics include business in a global economy, starting and organizing a business, enterprise management, marketing strategies and financial management.

Prereqs: Provisional Admission

Coreqs: None

Develops skills and behaviors necessary for successful supervision of people and their job responsibilities. Emphasis will be placed on real life concepts, personal skill development, applied knowledge and managing human resources. Course content is intended to help managers and supervisors deal with a dramatically changing workplace being affected by technology changes, a more competitive and global market place, corporate restructuring and the changing nature of work and the workforce. Topics include: Understanding the Managers Job and Work Environment; Building an Effective Organizational Culture; Leading, Directing, and the Application of Authority; Planning, Decision-Making, and Problem-Solving; Human Resource Management, Administrative Management, Organizing, and Controlling.
Choose Two of the Following (6 hours)

Prereqs: MKTG 1100

Coreqs: None

This course introduces opportunities and international strategies employed in the global marketplace. Topics include: the environment of international marketing, analyze international marketing opportunities, international market entries, design an international marketing strategy, and career paths in international marketing.

Prereqs: MKTG 1100

Coreqs: None

This course applies and reinforces marketing and employability skills in an actual job placement or practicum experience. Topics include: problem solving, adaptability to the job setting, use of proper interpersonal skills, application of marketing skills, and professional development.
3

Prereqs: MKTG 1100

Coreqs: None

This course reiterates the program outcomes for marketing management through the development of a marketing plan. Topics include: the marketing framework, the marketing plan, and preparing a marketing plan for a new product.
Choose One of the Following Specializations (11 - 12 hours)
8MM2 - Marketing Management (12 hours)
MKTG
2060
3

Prereqs: None

Coreqs: None

Emphasizes the design and management of marketing channels. Topics include: role of marketing channels, channel design and planning, supply chain management, logistics, and managing marketing channels.
MKTG
1370
3

Prereqs: None

Coreqs: None

This course analyzes consumer behavior and applicable marketing strategies. Topics include: the nature of consumer behavior, influences on consumer behavior, consumer decision-making process, role of research in understanding consumer behavior, and marketing strategies.
XXX
xxx
Marketing Elective
3
Choose One of the Following (3 hours)
MKTG
1210
3

Prereqs: None

Coreqs: None

This course introduces the marketing skills required in a service business. Topics include: foundation of services marketing, managing service delivery/encounters, services marketing strategy, and aligning strategy service design, and standards.

Prereqs: None

Coreqs: None

Develops buying and merchandising skills required in retail or e-business. Topics include: principles of merchandising, inventory control, merchandise plan, assortment planning, buying merchandise, and pricing strategies.
8EN2 - Entrepreneurship (12 hours)
MKTG
2210
6

Prereqs: Program Admission

Coreqs: None

This course provides an overview of the steps in establishing a business. A formal business will be created. Topics include planning, location analysis, financing, developing a business plan, and entrepreneurial ethics and social responsibility.

Prereqs: None

Coreqs: None

This course introduces competencies required in managing a small business. Topics include: nature of small business management, business management and organizational change, marketing strategies, employee relations, financial planning, and business assessment and growth.
Choose One of the Following (3 hours)
MKTG
1210
3

Prereqs: None

Coreqs: None

This course introduces the marketing skills required in a service business. Topics include: foundation of services marketing, managing service delivery/encounters, services marketing strategy, and aligning strategy service design, and standards.

Prereqs: None

Coreqs: None

Develops buying and merchandising skills required in retail or e-business. Topics include: principles of merchandising, inventory control, merchandise plan, assortment planning, buying merchandise, and pricing strategies.
8EB2 - e-Business (11 hours)
MKTG
2210
6

Prereqs: Program Admission

Coreqs: None

This course provides an overview of the steps in establishing a business. A formal business will be created. Topics include planning, location analysis, financing, developing a business plan, and entrepreneurial ethics and social responsibility.
BUSN
2170
2

Prereqs: COMP 1000

Coreqs: None

This course provides instruction in the concepts necessary for individuals to create and manage professional quality web sites. Topics include: Web Site Creation, Web Page Development and Design, Hyper link Creation, Test, and Repair, Integration, Web Site Navigation, and Web Site Management.
Choose One of the Following (3 hours)
MKTG
1210
3

Prereqs: None

Coreqs: None

This course introduces the marketing skills required in a service business. Topics include: foundation of services marketing, managing service delivery/encounters, services marketing strategy, and aligning strategy service design, and standards.

Prereqs: None

Coreqs: None

Develops buying and merchandising skills required in retail or e-business. Topics include: principles of merchandising, inventory control, merchandise plan, assortment planning, buying merchandise, and pricing strategies.
8RM2 - Retail Management (12 hours)
3

Prereqs: None

Coreqs: None

This course focuses on the components of the visual merchandising of goods and services. Topics include: design and color principles, tools and materials of the trade, lighting and signs, installation of displays, store planning, safety, and related areas of visual merchandising and display.

Prereqs: None

Coreqs: None

Develops buying and merchandising skills required in retail or e-business. Topics include: principles of merchandising, inventory control, merchandise plan, assortment planning, buying merchandise, and pricing strategies.

Prereqs: Program Instructor Approval or Program Admission

Coreqs: None

This course emphasizes the planning, staffing, leading, organizing, and controlling management functions in a retail operation. Topics include: the retailing environment, retailing strategy, supply chain management, financial planning, financial strategies, employee relations, and career paths in retailing.
MKTG
1370
3

Prereqs: None

Coreqs: None

This course analyzes consumer behavior and applicable marketing strategies. Topics include: the nature of consumer behavior, influences on consumer behavior, consumer decision-making process, role of research in understanding consumer behavior, and marketing strategies.
8S12 - Social Media Marketing (12 hours)
MKTG
1370
3

Prereqs: None

Coreqs: None

This course analyzes consumer behavior and applicable marketing strategies. Topics include: the nature of consumer behavior, influences on consumer behavior, consumer decision-making process, role of research in understanding consumer behavior, and marketing strategies.

Prereqs: Program Admission, MKTG 1100

Coreqs: None

This course explores the environment and current trends of social media as it relates to marketing functions. Topics include: history of the internet and social media, social media dashboards, legal issues of social media, outsourcing vs. in-house administration, and the current social media ecosystem including applications in the following areas: communication, collaboration/authority building, multimedia, reviews and opinions, and entertainment.

Prereqs: MKTG 1100

Coreqs: MKTG 2500

This course analyzes the application of social media to an integrated marketing communication plan. Topics include technical writing for social media, social media auditing, Social Media ROI, trend analysis, social media analytics, and Customer Experience Management(CEM).
XXX
xxx
Marketing Elective
3

 

students

Related Program Options:

Marketing Management Degree

Gainful Employment Disclosure

Advisors

Phyllis Lightsey
Marketing Management Program Coordinator
Office: Lowndes Hall Rm 7256
Phone: (229) 333-2100 ext 3046
Email:
Campus: Valdosta Campus