Analyzing Social Media MKTG 25503 Credits
Weekly Contact Hours: Lecture - 2 Lab 2 - 2 Lab 3 - 0
Co-requisite(s): MKTG 1100
This course analyzes the application of social media to an integrated marketing communication plan. Topics include technical writing for social media, social media auditing, Social Media ROI, trend analysis, social media analytics, and Customer Experience Management(CEM).
Up one level
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