Course Catalog

Visual Merchandising MKTG 1270

3 Credits

Weekly Contact Hours: Lecture - 3 Lab 2 - 0 Lab 3 - 0
Pre-requisite(s): None
Co-requisite(s): None

This course focuses on the components of the visual merchandising of goods and services. Topics include: design and color principles, tools and materials of the trade, lighting and signs, installation of displays, store planning, safety, and related areas of visual merchandising and display.


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