Course Catalog

Integrated Marketing Communications MKTG 1190

3 Credits

Weekly Contact Hours: Lecture - 3 Lab 2 - 0 Lab 3 - 0
Pre-requisite(s): None
Co-requisite(s): None

This course introduces the fundamental principles and practices associated with promotion and communication. Topics include: purposes of promotion and IMC, principles of promotion and Integrated Marketing Communication (IMC), budgeting, regulations and controls, media evaluation and target market selection, integrated marketing plans, trends in promotion, and promotion and communication career paths.


Up one level
Programs of Study