Course Catalog

Analyzing Social Media MKTG 2550

3 Credits

Weekly Contact Hours: Lecture - 2 Lab 2 - 2 Lab 3 - 0
Pre-requisite(s): None
Co-requisite(s): MKTG 1100

This course analyzes the application of social media to an integrated marketing communication plan. Topics include technical writing for social media, social media auditing, Social Media ROI, trend analysis, social media analytics, and Customer Experience Management(CEM).


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