Course Catalog

Social Media Specialist, TCC (SMF1)  Technical Certificate of Credit

Campus Locations: Online, High School

Social media marketing centers on efforts to create and distribute content through social media outlets that attracts attention and encourages readers to share it with their social network. This technical certificate of credit program outlines the fundamentals of computer/ internet use, marketing and promotion, and social media marketing. Marketing through social media has become increasingly popular, and this TCC will allow students to examine the fundamentals of this growing phenomenon.

Program Outcomes: This program teaches crucial social media marketing skills. Students learn to use various social media platforms effectively, apply basic marketing strategies, and create and implement marketing plans. Through practical training, they're prepared for roles requiring expertise in social media marketing.

Careers: Social Media Specialist

Length of Program: 1 Term

Curriculum Outline (12 hours)
Occupational Courses 12
MKTG 1100

Weekly Contact Hours: Lecture - 3 Lab 2 - 0 Lab 3 - 0 Pre-requisite(s): None Co-requisite(s): COLL 1010 This course emphasizes the trends and the dynamic forces that affect the marketing process and the coordination of the marketing functions. Topics include effective communication in a marketing environment, role of marketing, knowledge of marketing principles, marketing strategy, and marketing career paths.

MKTG 2500

Weekly Contact Hours: Lecture - 3 Lab 2 - 0 Lab 3 - 0 Pre-requisite(s): Program Admission Co-requisite(s): MKTG 1100 This course explores the environment and current trends of social media as it relates to marketing functions. Topics include: history of the internet and social media, social media dashboards, legal issues of social media, outsourcing vs. in-house administration, and the current social media ecosystem including applications in the following areas: communication, collaboration/authority building, multimedia, reviews and opinions, and entertainment.

MKTG 1190

Weekly Contact Hours: Lecture - 3 Lab 2 - 0 Lab 3 - 0 Pre-requisite(s): None Co-requisite(s): None This course introduces the fundamental principles and practices associated with promotion and communication. Topics include: purposes of promotion and IMC, principles of promotion and Integrated Marketing Communication (IMC), budgeting, regulations and controls, media evaluation and target market selection, integrated marketing plans, trends in promotion, and promotion and communication career paths.

Computer Technology and Employability Option - Choose One of the Following 3
BUSN 1050

Weekly Contact Hours: Lecture - 3 Lab 2 - 0 Lab 3 - 0 Pre-requisite(s): None Co-requisite(s): None The course emphasizes employability and professional skills for students entering the workforce in a variety of business settings. Topics include job acquisition skills, interview techniques, computer application skills, cash management, legal aspects of using credit, and personal finance.

COMP 1000

Weekly Contact Hours: Lecture -1.667; Lab – 2.667 Pre-Requisites: None Co-Requisite: None This course introduces the fundamental concepts, terminology, and operations necessary to use computers. Emphasis is placed on basic functions and familiarity with computer use. Topics include introductions to computer and digital terminology and usage, operating systems, Internet and digital communication, word processing applications, spreadsheet applications, database applications, and presentation applications. Please note that this course may not transfer to a 4-year institution. Students should check with their transferring institution for transferability of courses. COMP 2000 may be taken in place of COMP 1000 if it is required by a transferring institution.


Social Media Marketing Instructor
Valdosta Campus

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